The interactive website is a place where you can create and share your very own project. Say you’re interested in organizing cleanup of a local park, gathering used batteries for a bulk recycling initiative, or even starting a food drive for families battling hunger in your community. It’s all made possible through “Leave It Beautiful.”
Created as a social action initiative inspired by Wally Byam, Airstream’s founder, the website is a way to drive passion projects that Airstreamers are already participating in. It’s perhaps best summed up by the following manifesto:
It’s beauty. And it can be found everywhere.
Sometimes beauty is crafted by nature for all of us to enjoy. But, sometimes, oftentimes, it is created by people. From a sweet melody to a clean park, and artwork to a hot meal, Beauty is a gift. And Airstreamers are passionate purveyors, creators and admirers of this gift.
To capture the passion Airstreamers have for Beauty, Airstream has created the Leave it Beautiful initiative. LIB will support Airstreamers’ projects, goals and dreams to create Beauty and leave it for others. Airstream has created a platform for Airstreamers to post and share their projects, like creating a photo book of national parks, picking up trash on highways or planting trees in all 50 states. Together, during a time when we need it most, we can create more Beauty.
Airstream’s founder, Wally Byam, found Beauty in travel. He discovered it in new cultures and community. He found Beauty “over twinkling boulevards and trackless deserts.” In blowing winds and rainbows. And the Leave it Beautiful initiative is a nod to Wally and all that he created.