As I’ve watched the events of the last two weeks unfold, I’ve wrestled with how to respond. I resisted the urge to simply react, to post about our horror and outrage at the killing of George Floyd, choosing rather to take the time to figure out what concrete actions we can take to catalyze real change.
The killing of George Floyd, Ahmaud Arbery, Breonna Taylor, and many other Black people has rightfully brought an intense focus to the issues of social injustice and racial inequity, and also much-needed clarity about how Airstream can be part of the solution. Though Airstream is a small company, we’re a big brand, and I feel both the undeniable responsibility to continue to use our voice for good, and optimistic that we can actually make a difference.
Airstream was founded to inspire people to connect with each other and enjoy the outdoors. We know that, all too often, the prejudices and inequities that pervade society as a whole also keep people of color from feeling at ease in these natural spaces. So what can we do?
- First, we can support those organizations whose aim is to combat inequities in our criminal justice system. To that end, we are making a multi-year financial commitment to the non-profit Equal Justice Initiative, whose work is at the front lines of challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.
- Second, we are listening to people of color in the outdoor and camping space through feedback sessions. This is the next step in our important work to learn how Airstream can positively impact change and better understand how we can create a more welcoming and inclusive environment in the outdoors.
- And finally, in addition to conducting justice, equity, diversity, and inclusion training for our employees, we are listening to and learning from all Airstream associates who may have experienced discrimination so that we can better understand how those forces manifest themselves in our local community and our ability to counter them.
As calls for real, systemic reform grow louder around the nation and the world, we are hopeful that this is the time for meaningful, positive, and lasting change so that all people can enjoy a life free from injustice and inequality. We know we have work to do.
Be well, be safe, and be compassionate.
President & CEO