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A-List: Life is Good


When you set out for adventure in an Airstream, certain feelings pop up. Wonder. Excitement. Freedom. Happiness. Particularly in those moments, life feels good. Because it is.

And the folks at the Life is Good Company are on a mission to help people see the good around them all the time. This was a practice co-founders Bert and John Jacobs learned as children, when their mother would ask them each evening to “tell me something good that happened today.”

Since 1994, the company has spread optimism through their apparel and lifestyle products, through community-building activities, and by supporting the Life is Good Kids Foundation. And they look good doing it.

Each product sports a positive message that serves as a daily reminder to focus on the good and celebrate the simple pleasures of life. Life is Good T-shirts carry slogans like “Happy Camper,” “Enjoy the Ride,” and “All Who Wander Are Not Lost.” For thirsty travelers, Life is Good offers a line of artful, positivity-inspired Tervis water bottles too. And for those looking to accessorize, ALEX AND ANI’s Life is Good bangles share simple but powerful messages while also benefiting kids in need. Life is Good: The Book – How to Live with Purpose and Enjoy the Ride is an upbeat, wise collection of stories, letters, and top-ten lists that all show the true power of optimism. In this easy read, the Jacobs brothers share their story and give insight on how to overcome obstacles and embrace opportunities to live the most fulfilling life.

Sporting the positive apparel also helps kids overcome early childhood trauma, as Life is Good donates 10% of its annual net profits to the Life is Good Kids Foundation. Through partnerships with front line caregivers, the Life is Good Kids Foundation positively impacts over 1 million kids every year.

At Life is Good, they don’t view optimism as blind positivity, but as the ability to acknowledge life’s obstacles and choose to focus on the good. The company wants people to remember: “Life is not easy. Life is not perfect. Life is Good.”

Things We Love Life is Good

Airstream searches every corner of the outdoor world to find the coolest gear to feature in Airstream's A-List. When we find cool products, we like to showcase them here and often create affiliate relationships. Airstream may get a commission and benefit financially by items purchased through the A-List.

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